Stop Losing Deals to the Best Talker in Town.
The PROOF Sales System turns a technical owner who dreads the phone into the person clients cannot run a business without. 11 modules, 69 lessons, every script word for word, from the cold open to the Hero Close. First measurable result inside 30 days.
400+ MSPs served
33 countries
30 day guarantee
Cancel anytime
400+ MSPs served
33 countries
30 day guarantee
Cancel anytime
You Are Not Bad at Sales. You Were Never Given a Sale to Run.
A member said it on a live call: “I’m a good tech, I’m a terrible marketer.” Almost every MSP owner we have met since 2018 says some version of it. So you wing the call, quote too fast, email the proposal, and pray. Then the prospect goes quiet and you tell yourself you are just not a sales guy.
Here is the truth. Nobody buys IT. They buy proof they will not get burned. There are two scared people in every IT sale, and one of them is you.
The HERO Method removes the fear from both sides. No convincing. No pressure. A process.
Every Script in This Course Closed a Real Client This Quarter.
I run Secure Wealth IT, a working MSP, right now. Same cold calls, same gatekeepers, same “we’re happy with our guy” you hear.
he Disarm Opener, the exam questions, the proposal walkthrough, the Hero Close: I run them at my own shop before I teach them to you.
My sales education started with a $72 rejection. This course is everything I learned so yours can start further along.
This course is the start button.
The HERO Method:
Hook, Explore, Reveal, Own.
Four stages, 11 modules, one repeatable sale you can run, score, and eventually hand to someone else.
About 7 hours of video, run over 8 to 10 weeks. Every lesson ends with one action, and most actions end in dials, sends, or visits.
Hook Part 1 (Position) (Modules 0 to 2): the Hero’s Mindset, your niche, your one line message, and packages worth defending.
Hook Part 2 (Reach) (Module 3): the Disarm Opener cold call script, voicemail and gatekeeper plays, emails that get replies, and the Donut Method.
Explore (Open) (Modules 4 and 5): run the exam like a doctor, not a rep. The Question Ladder, the cost of staying the same, and your Golden Bullets.
Reveal (Offer) (Module 6): present live, sell outcomes, Essential, Standard, Elite tiers, and frame the price without flinching.
Own (Finish) (Modules 7 and 8): the Objection Map, the De-Risk Menu, the Hero Close, and the retention plays that keep clients 7 to 20 years.
Then the machine (Modules 9 and 10): your pipeline, the HERO Scorecard, and how to hire and ramp your first salesperson.
The Scripts Come With It. All of Them.
11 modules, 69 lessons, 340 slides of instruction
The full workbook with every worksheet the lessons reference
The PROOF asset pack: the Disarm Opener call scripts, voicemail and gatekeeper scripts, the Golden Bullets worksheet, the FUDWACA map, the 140 Questions organized by exam stage, the Objection Map, the proposal template, the De-Risk Menu, and the HERO Scorecard sheet
The course proficiency check and the PROOF Certified badge
Lifetime access with updates
A $97 credit toward your first month of MSP Heroes if you upgrade within 60 days
$497. One Managed Seat Pays It Back in Months. One Client Pays It Back for Years.
The PROOF Sales System is $497, one time. 30 day money back guarantee, stated plainly: if it is not for you, email us inside 30 days and get your money back.
All five courses, the four member only courses, live coaching five days a week, and the community, together, are $97 a month in MSP Heroes. That is where The PROOF Sales System pairs with live role play, so you practice the call before the call.
Who this is NOT for
Do not buy this if you have never had a single client conversation. Start with MSP Launch Pad and build the business first.
The PROOF Sales System is for owners with something to sell and no system to sell it, and for the first salesperson that owner ever hires.
FAQs
I hate high pressure sales. Is this that?
No, and that is the point. The exam runs like a doctor visit: you diagnose, you never pitch. The Up Front Agreement in Module 4 literally sets a no pressure rule out loud, for both of you.
How fast do I see something?
The course promise is a first measurable result inside 30 days: a booked conversation or a repriced deal. Module 3 has you making reaches in week 2 or 3, not after the finale.
Can I use this to train a salesperson?
Yes. Module 10 is the sales team module: when to hire, the SDR Playbook, pay plans, and the 90 day ramp. Many buyers run the course twice, once for themselves, once with their first rep.
Word for word scripts, really?
Really. The Disarm Opener, voicemails, gatekeepers, objection responses, and the Hero Close are written out. You adjust the nouns, not the structure.
The Phone Has Been Sitting There the Whole Time.
Another quarter of winging the call costs more than the course. $497, 30 days to change your mind, and the first script works on your very next dial.
Want to hear it first? Get a free sample of the Disarm Opener script and read the cold call that does not sound like one. Get the free Disarm Opener sample.
When The PROOF Sales System is running, MSP Heroes adds live role play, office hours five days a week, and the Friday scorecard, for $97 a month. Your $97 credit is waiting.
400+ MSPs served
33 countries
30 day guarantee
Cancel anytime